Times Square to light up eight stories tall billboard with Google as first advertiser
Times Square is set to see its largest digital billboard, eight stories tall and nearly as long as a football field, light up on Tuesday, 18 November.
The first campaign run on the screen will be for Google, but the digital giant will not begin its campaign on the Clear Channel Outdoor screen until Monday 24 November.
The screen, which will cost $2.5m (£1.6m) for four weeks to advertise on, will be animated by a digital art exhibition from the Universal Everything studio collective until Google takes over the spot in a campaign that will run through to the New Year.
However, it Read full story ›
Source: The Drum
