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Tinder partners with NHS to help turn around critical decline in organ donors

on Dec 14, 2015 | 0 comments

By Tony Connelly

Tinder organ donor campaign

Tinder has partnered with the NHS to help raise awareness about being an organ donor and encourage users to sign up.

The dating app will run the initiative for two weeks in an effort to help the health service combat a decline in younger organ donors.

A number of Tinder’s high-profile members such as Olympic gold medalist Jade Jones MBE, Emmerdale actress Gemma Oaten and Made in Chelsea star Jamie Laing, will help promote the campaign.

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Users who swipe right on the profiles will receive a message saying: “If only it was that easy for those Read full story ›

Source: The Drum