By John Glenday

The number of paying customers taking advantage of Tinder Plus subscriptions has passed the 1m mark for the first time as singletons stump up less than $5 a month to unlock an unlimited number of swipes to find their dream partner.

This growth has seen Tinder become one of Match’s most lucrative domains as members seek to take advantage of premium features such as removing ads, reversing an inadvertent swipe and update location.

Tinder is seeking to move away from its widely perceived status as a simple hook-up app by offering members a more detailed tools to find connections but Match rejects Read full story ›

Source: The Drum