By Thomas Hobbs

Earlier this year, Tinder rolled out a campaign with Budweiser allowing users to swipe left or right to see a video and opt in for the beer brand’s #upforwhatever campaign. The collaboration, however, was a rarity and largely experimental.

However Rad, speaking at the Web Summit in Dublin today (4 November) said this will soon change and Tinder will up its work with brands.

“If done right advertising can add amazing value to Tinder and we’ve only really scratched the surface of its potential,” he told delegates.

“Our ad business is still in its infancy but we are experimenting and creating a Read full story ›

Source: Marketing Week