Tinder to take a swipe at monetisation with premium dating upgrade
Popular mobile dating app Tinder is to roll out a premium service in November in a bid to increase the revenue from the app.
The free app which enables users to meet with nearby individuals via a card-based swipe system, currently has no substantial financial model, as it is an ad-free platform.
Sean Rad, chief executive of Tinder, told the Forbes Under 30 Summit that the two-year-old firm will imminently give users greater hook-up capabilities – for a price.
Although Rad was coy about the upcoming features he stated that it would involve expanding the app’s reach from the local level to Read full story ›
Source: The Drum
