By Susi O’Neill

New ways of imagining content, and making content marketing more effective were explored at Live, the fifth day of the Digital Shoreditch conference.

Content rules
Fabio Torlini from WP Engine believes now is the moment of the content specialist, ruling over IT and technical disciplines in the hierarchy of website creation, as websites move away from static issues to breathable, living spaces for publishing. Websites need to consider a ‘content first’ approach: determining the audience needs, the purpose of content and then planning which platforms, structures and distribution best meet this need.

Being brave
Catherine Toole from business content specialists Sticky Read full story ›

Source: The Drum