By John Glenday

The Great Run Company has begun a hunt for a new title sponsor for a series of race events including the Great north Run, after existing sponsor Morrison’s opted to end its partnership at the end of the year.

To that end WPP division ESP Properties have been appointed to represent the race organisers in their search for a new title sponsor from 2016 forward, employing a data-driven approach delivered by Two Circles to demonstrate the advantages of doing so.

Mark Hollinshead, chief executive at The Great Run Company, said: “We are confident that the Great Run Series, with its unrivalled reach Read full story ›

Source: The Drum