TiVo Research: 99 per cent of people multitask while watching TV
Between free data and a new partnership with Viacom, TiVo research is keeping itself busy.
But the team was not too busy to release their third annual multitasking and social media TV survey late last week.
The results are pretty incredible: of the 806 respondents surveyed, 99 per cent said that they multitask while watching TV, with 53 per cent multitasking every time or almost every time they watch.
There’s a reason second screen apps – especially check-in ones – never really took off: only 6 per cent of respondents said that their multitasking activities were TV related. (Twitter, Read full story ›
Source: The Drum
