By John Glenday

Budget retailer TJ Hughes has asked digital marketing agency theEword to take charge of its SEO and content strategy to increase its online visibility.

A blended digital marketing campaign is in the works for the department store chain with the aim of increasing its search engine visibility to drive shoppers to its website and its bricks and mortar stores.

This will emphasise TJ Hughes specialism in discounted, branded products with creative content tailored to reach its target audience.

Paula Wilding, ecommerce manager at TJ Hughes, said: “TheEword’s creative and open-minded approach to our brief really impressed us. The agency demonstrated an awareness of Read full story ›

Source: The Drum