By Adam Flomenbaum

NBC’s new show ‘Powerless’ is different – it is the first comedy series set in the DC universe – and because of that, the network is taking a different marketing approach to promote the show. Eschewing the usual social TV channels of Facebook, Twitter, and Tumblr, NBC is activating on the social chat service, Kik.

Via a ‘Powerless’ chat bot, fans can become a new Wayne Security recruit. Users send the bot images, which the bot – using Microsoft Cognitive Service’s image recognition technology – will use to suggest products from the Wayne Security Labs. Engaging in a back and Read full story ›

Source: The Drum