By Rebecca Stewart

The world’s biggest tobacco brands have lost a case in the UK High Court against a law that will require all cigarette packets to carry a plain “standardised” design.

The legal challenge was rejected by Mr Justice Green today, and as a result the packaging clampdown will go ahead as planned.

Philip Morris International, British American Tobacco and Japan Tobacco International (JTI) had sought to quash the new legislation, challenging its legality on the grounds that it would take brands intellectual property.

The industry giants’ put forward an argument claiming that the proposal would breach UK, EU and international Read full story ›

Source: The Drum