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Today's Tight Brief: Advertise football (soccer) in the US

on Mar 7, 2014 | 0 comments

By Staff Writer

The Drum’s Tight Briefs has already solved the Scottish currency conundrum and tackled a new image for the Conservative Party, but this week’s challenge is of an altogether more sporting nature: today we want you to create ads to promote football (or soccer, as it’s known over the pond) in the US.

There is much British interest in American soccer right now with David Beckham planning a new MLS franchise in Miami and Manchester City opening New York City FC by asking fans to vote for the club’s crest.

But what can you do to help Americans get to grips with Read full story ›

Source: The Drum