Tombola revealed as new sponsor of Loose Women
Bingo site Tombola has been revealed as the new sponsor of Loose Women when the show returns to ITV on 8 September.
The deal was negotiated by ITV Commercial and Mediacom Manchester on behalf of Tombola, with the idents created by Uber.
Dawn-Elizabeth Howe, head of marketing at Tombola, said: “Loose Women has a sense of fun and community which is a perfect fit for tombola – Britain’s biggest bingo site. With this sponsorship, we hope to continue to build our community of players. As part of the partnership, we have launched a new magazine lifestyle hub on the tombola website incorporating Read full story ›
Source: The Drum
