Tommy Hilfiger hands Instagram account over to Alexa Chung for New York Fashion Week show
Tommy Hilfiger is set to hand over the reins off its Instagram account to model and TV presenter Alexa Chung for its New York Fashion Week (NYFW) show later today.
Chung will document and share her perspective before, during and after the runway show, in a bid to bring a unique point of view to Tommy Hilfiger’s Instagram account and push the brands new #TommySpring15 collection to a wider global audience.
Followers will be treated to sneak peeks of key accessories, scenes of models getting ready for the runway, guests at the show and designer Tommy Hilfiger making last minute tweaks Read full story ›
Source: The Drum
