By Rebecca Stewart

John Lewis’ 2015 Christmas ad, ‘Man on the Moon’, has landed on screens with a bang this morning.

The hotly-anticipated campaign marks the beginning of ad land’s festive arms race as retailers clamber for attention ahead of the festive shopping period.

Ever since the store’s ‘The Journey’ spot, which centred around one snowman’s epic quest for a pair of gloves to gift to his other half, sharable Christmas content has been high on the agenda for brands. But who takes the crown for the most shared seasonal spot of all time in the UK?

Figures supplied by video ad tech consultancy Read full story ›

Source: The Drum