Top 150 licensors report $272bn in sales, with Walt Disney Company leading the way earning $56.6bn in licensed products in 2016
With more than $272bn in global sales of retail merchandise last year, a License Global magazine report lists the Walt Disney Company as the world’s leading licensor with brands that include Lucasfilm, Marvel, ABC, ESPN, DisneyPixar and Walt Disney Studios and a total of $56.6bn in licensed merchandise sold in 2016.
With fifty-five out of the 150 brands profiled in the report earning $1bn or more in retail licensing sales last year, the report notes seven new companies earning over $1bn including Viz Media (No. 150); Read full story ›
Source: The Drum
