By Natalie Mortimer

Brand’s attempts to adapt to the content strategies of YouTube’s most popular influencers appear to be bearing fruit with the channel’s top 100 advertisers uploading a video every 18.5 minutes to exploit a 60 per cent jump in viewing time.

According to a study by YouTube ad buying and video marketing platform Pixability, 10 per cent of brand videos posted to YouTube in the last year are over 10 minutes long, indicating that brands are now following the lead of vloggers and creating made-for-YouTube content, which tends to perform better than repurposed material.

In total consumers have watched branded videos more than Read full story ›

Source: The Drum