By Laurie Fullerton

Conde Nast publications, one of the most recognizable global brands when it comes to trends, fashion and lifestyle, will partner with the IBM Watson-enabled platform Influencer to gain more personal connections and a deeper relationship with key audiences, the company has announced.

With top titles like Vogue, Vanity Fair, Glamour and GQ , Conde Nast’s partnership heralds a key step merging targeted influencer marketing and artificial intelligence in the fashion and lifestyle industry. The platform will be used to help advertiser clients improve how they connect with audiences over social media and gain measurable insights into how their campaigns resonate.

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Source: The Drum