By Laurie Fullerton

A new study, in which ‘intent signaling data’ was monitored and analyzed to identify the direction in which B2B marketers nationwide are moving, found the greatest increase in interest in the keywords “email-related marketing” and “online video marketing.“

The online activities of companies nationwide were monitored for a period of two years to establish baseline activity levels while these online activities for the 30-day period from November 15, 2016 to December 15, 2016 were monitored and compared to each company’s baseline levels. Third, keywords showing the greatest increase in online activity were isolated using the InsightBASE Relevance Engine.

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Source: The Drum