By Scott Bevan

Top Obama aide Eric Shultz believes UK political parties should take a leaf out of the marketer’s handbook at the upcoming snap general election.

In an interview at The Drum’s Future of Marketing event, the former president’s communications adviser expressed the opinion that parties need to stay on message. He said the key pieces of advice that he could give to communications officers for political parties would be simple: “Hone a message, identify your audience and make sure you get that message through to your audience.”

Schultz added: “The ones who succeed are that ones that have a compelling message Read full story ›

Source: The Drum