Top tips on writing award-winning entries
By Staff Writer
It’s awards night. The work yours is up against has just been announced and yours is miles better. Engagement. Check. Execution. Flawless. ROI. Off the scale. Award. In the bag. And yet that campaign you’ve poured your heart and soul into doesn’t take the prize. Worse still is that it’s gone to a campaign you’ve never even heard of. The reason? It’s because their entry carefully articulated the engagement, execution and ROI around the campaign, encapsulating the story perfectly and impressing the judges. Never fear, The Drum has you covered.
We rounded up some of the finest judges and previous winners Read full story ›
Source: The Drum




