By Natalie Mortimer

Topman has rolled out a Facebook app to promote its recent fashion collaboration with presenter and broadcaster Nick Grimshaw.

The Arcadia-Group own brand has partnered with the X-Factor judge to design his debut clothing line, which was inspired by his own dog, Pig, who he is frequently pictured with. The new app will allow users to create and customise Grimshaw’s doodles to draw their own pet portrait. Each day those who create the best designs will see them printed on bespoke Topman t-shirts.

Topman marketing director, Jason Griffiths, said: “The partnership with Nick is a major event for the brand Read full story ›

Source: The Drum