Tory election campaign viewed as better than Labour’s, but few people switched their vote
The marketing tactics deployed by the UK’s political parties during the general election campaign were largely ineffective in changing the way people voted, according to new research commissioned by Marketing Week.
Although the scale of the Conservative Party’s victory came as a shock to many, the study by ICM Unlimited suggests very little shifted in the minds of the electorate in the weeks leading up to the vote on 7 May.
The nationally representative survey of 2,000 British adults conducted between 8 and 10 May found that younger voters were more likely to be influenced by party political marketing, with 26% of Read full story ›
Source: Marketing Week
