By Ishbel Macleod

Toshiba has unveiled a branded film, created by Alpha Century, with the aim of promoting its Satellite Radius 11 convertible laptop in time for Christmas.

The 90-second spot sees a love story unfold between a young couple, while looking to portray the versatility of the product and its many different usage modes.

Tarek Boudour, head of marketing at Toshiba Northern Europe, said: “The Alpha Century team have collaborated with us throughout the year to devise work which strikes the balance between showcasing our product and engaging with our customer base. This film is both compelling and concise enough for our audience to Read full story ›

Source: The Drum