By Gillian West

Almost half (40 per cent) of the big online spenders are shopping on their tablets between 9pm and midnight highlighting a growing trend for ‘twilight shopping’, according to research from performance marketing company Tradedoubler.

The European research, carried out across nine countries, also found that 27 per cent of shoppers were spending on their smartphones during the same time period.

“Our research demonstrates just how versatile marketers and retailers need to be. Mobile has effectively extended shopping hours for both consumers and retailers, and created an environment where consumers can shop whenever and wherever they like,” said Dan Cohen, regional Read full story ›

Source: The Drum