Traffic quality crackdown kicks off record price rise
AppNexus has claimed that a crackdown on invalid traffic on its platform helped kick off a record increase in the price advertisers are willing to pay for quality inventory during the last quarter, with a separate initiative from the ad tech platform seeing view through rates rocket by 77 per cent.
The findings are contained in its latest Digital Advertising Index, which also documents the period when the ad tech outfit launched its AppNexus IQ scheme that saw it root out traffic it deemed invalid, thus limiting the amount available via its platform.
AppNexus has claimed this resulted Read full story ›
Source: The Drum
