By the drum

Turning 21 this year, and generating up to £16.5bn a year in sales in the UK alone, it’s safe to say that affiliate marketing is at the main table when it comes to brands’ online marketing ambitions.

Although with phrases like ‘programmatic‘, and ‘programmable‘ increasingly de rigueur among ‘champions’ of the digital marketing discipline, just how do affiliates (which briefly dawned the soubriquet of ‘performance marketing‘ until not so long ago), continue to demonstrate their relevance in a rapidly changing world.

Panel participant, Kevin Edwards, Affiliate Window’s global strategy director, says a key challenge for the Read full story ›

Source: The Drum