By Minda Smiley

Chicken & biscuits fast food joint Bojangles’ recently rolled hundreds of boxes of its chicken down a baggage carousel at the Charlotte airport to greet weary travelers with a surprise pick-me-up.

The stunt, which was filmed and is now running as a 30-second TV spot, is the cornerstone of the Charlotte-based chain’s latest campaign, ‘Random Acts of Bo.’ Created by Charlotte agency Boone Oakley, the goal of the campaign is to “remind consumers that Bojangles’ means good times” by surprising people with the brand’s chicken, biscuits and tea when they least expect it.

For the campaign, Bojangles’ also created a <a target=_blank href="https://vimeo.com/174668461" Read full story ›

Source: The Drum