By Ishbel Macleod

Travelodge has appointed Karen Broughton, previously executive director of marketing and service delivery at the Money Advice Service (MAS), to its team.

Joining the hotel chain as sales and marketing director, Broughton will report to Travelodge’s chief executive, Peter Gowers.

Gowers said: “We’re delighted that Karen will be joining the new Travelodge team. We’re making encouraging progress on our strategy and Karen’s extensive experience in developing distinctive brands will be a great asset as we continue our journey to become Britain’s favourite hotel for value.”

In her previous role at MAS, Broughton introduced the ‘Ask Ma’ television advertising campaign.

She said: “I am Read full story ›

Source: The Drum