Travelodge claims ‘Travelodgical’ campaign boosted brand by 90% amid sale rumours
Travelodge’s campaign to drive awareness of its £100m modernisation programme has boosted brand recognition in the UK by 90 per cent, the company claimed today (20 July) in its half-year results.
Created by CHI&Partners, the ad featured Muppets-sytle puppets singing about room upgrades and value for money and was heavily supported with radio, press, and outdoor activity.
It helped Travelodge report a 17.9 per cent increase in total revenue to £261.0m for the six months to 1 June, with average room rate up 11.4 per cent to £48.19 and occupancy also up 2.4 percentage points to 74.4 per cent.
Source: The Drum
