Travelodge reappoints CHI&Partners as advertising agency of record ahead of £15m campaign push
Travelodge has reappointed CHI&Partners as its lead agency to handle a £15 million campaign that will launch the start of a long-term programme to show how the brand has changed.
In a bid to become “Britain’s favourite hotel chain for value”, Travelodge has invested in a £100 million modernisation programme with 87 per cent of its guest rooms now featuring the brand’s new look and king-size Travelodge Dreamer bed.
Karen Broughton, Travelodge sales and marketing director said: “We are delighted to reappoint CHI&Partners after a very competitive pitch process. We are well on our way to building a new Read full story ›
Source: The Drum
