By the drum

Dennis Publishing wants the advertising industry to help it plant a forest in a day; that’s 10,000 trees ad land’s brightest had to figure out a way of planting in just 24 hours.

The teams had the challenge of how to get people to engage in such an innovative and quirky idea, thought up by Dennis’ beloved founder Felix Dennis who passed away last year.

The judges in turn looked at whether concepts were simple to communicate, practical, scaleable and engaging. Of the winning idea, one judge said: “If I’d have had that pitch from a world class agency, I’d be pleased,” Read full story ›

Source: The Drum