Tremor Video gives UK advertisers option to pay for ads only when 100% ‘in-view’
Tremor Video has joined the drive to boost online ad viewability by offering UK advertisers the chance to pay for ads that are 100 per cent ‘in view’ and are viewed in full duration.
The move means the video network will give advertisers viewability results in all their campaign reports, which it will derive from its proprietary technology, VideoHub, accredited for average viewability percentage by the Media rating Council last May.
The issue of whether an ad is actually in-view to readers on publishers websites, which in turn will better help marketers understand the impact of their media investment, has become a Read full story ›
Source: The Drum
