Having come back from Mobile World Congress in Barcelona, brain undeniably blown by the sheer magnitude of the event there were a few trends I noticed being more prevalent than others. Ad Verification was a trend very much in the lime light when it came to mobile so I felt it would be a great feature to follow up with.

Ad viewability is set to become one of the key issues of 2016 as advertisers shift their TV adspend to digital video and experiment with their own benchmarks, while the wider industry begins to agree measurement standards. We are seeing a Read full story ›

Source: The Drum