Tribe arrives in UK with Moët and Selfridges signed up as first clients
Brands including Moët Hennessy, Selfridges and Burt’s Bees are among the first to sign up to working with Tribe as the platform, which connects brands and social influencers, arrives in the UK 16 months after launching in Australia.
Tribe pitches itself as a way to connect advertisers to micro-influencers: those who typically have between 3,000 to 100,000 followers on Instagram, Facebook or Twitter.
Brands or agencies are able to create a campaign brief on the platform that can then be accessed and responded to by micro-influencers.
Since launch, it has connected 2,000 brands with 10,000 influencers, generating 75,000 pieces of branded Read full story ›
Source: The Drum
