Tribeca Film Festival launches ‘See Yourself in Others’ campaign from DDB
By Kyle O'Brien
The Tribeca Film Festival, presented by AT&T, has launched a campaign for its 2017 festival, called ‘See Yourself in Others’ by DDB New York.
Over the past year, the US has seen an uptick in hurtful and hateful talk and action between individuals and groups whose beliefs, backgrounds and lifestyles differ from one another. The campaign, marking the first work from Tribeca Enterprises with DDB New York since announcing their partnership in December and with Noble People, Tribeca’s media agency of record, is meant to reinforce the importance of empathy, with a metaphor that great storytelling allows us to Read full story ›
Source: The Drum





