By Jo Coughlin

Brand partnerships can come in so many shapes and sizes and world sporting events always create a powerful platform for brands to engage fans.

Some of these partnerships carry healthy million pound investments and are some are a little more advantageous. It’s usually more fun watching the unofficial brands act mischievously, dancing around the legal wrangle holds official sponsors put in place.

The Rugby World Cup has thrown a whole load of campaigns at us recently which we have ‘tried’ and tested here to review the good, the bad and the down right genius.

As a sponsor there are three requirements of which Read full story ›

Source: The Drum