Trinity Mirror approaching rival newspapers to merge ad sales
Trinity Mirror is in talks with rival publishers about merging ad sales to compensate for the decline in print revenues across the industry, it has been reported.
It is believed that the publisher has approached Telegraph Media Group, Guardian Media Group and News UK about the potential pooling of ad sales to gain better leverage with media agencies.
Nothing is confirmed by rival publishers yet, with Campaign reporting all “conversations” between the newspaper groups are still in the early stages.
Trinity Mirror has been hit especially hard by a stagnant print market, reporting a 19 per cent fall in print ad revenues for Read full story ›
Source: The Drum
