Trinity Mirror chief pleas with advertisers to boomerang back to traditional publishers
By John Glenday
Simon Fox, chief executive of Trinity Mirror, has waded into the fake news and brand safety debate by exhorting advertisers to switch their focus from digital publishers back to the traditional media.
In an interesting turn of phrase Fox said he wanted advertisers to be more ‘discerning’ in whom they chose to advertise with by eschewing the charms of a new breed if digital publishers such as Facebook and Google to return to print media.
The intervention heaps further pressure on the tech giants to up their game at censoring and removing extremist material Read full story ›
Source: The Drum




