Trinity Mirror creates apocalypse style bespoke native ad campaign for Sky1
Sky1 has partnered with Trinity Mirror to launch a unique print and online advertising campaign for its new series ‘You, Me and The Apocalypse’ which inserts themes from the show into sections of The Mirror’s newspaper and website.
The advertising campaign was created through a partnership between Trinity Mirror Solutions’ Invention team and MediaCom and has been designed to incorporate the apocalyptic nature of You, Me and The Apocalypse’ throughout Trinity Mirror’s print and digital platforms.
For the print part of the campaign, The Mirror has been given an apocalypse style makeover with a number of tweaks designed to include aspects of Read full story ›
Source: The Drum
