Trinity Mirror removes 'traditional' ad sales silos and unites marketing and branded content divisions under Zoe Harris
Trinity Mirror doesn’t want another ad sales executive running its branded content division and is instead appointing marketing director Zoe Harris head of both marketing and branded content, uniting the two.
Mark Field, the former director of Invention, the publisher’s branded content arm, left last month to join News UK after 11 years at the publisher.
The publisher said Field’s departure was a “good opportunity” for it to move away from the traditional ad sales position, which is “not right for where Invention and content marketing is going”.
Instead the marketing department will become part of Trinity Mirror Solutions, the ad sales operation Read full story ›
Source: The Drum
