By the drum

Speaking about death is one of society’s last taboos. But Trinity Mirror wants its readers to do exactly that. It tasked marketers and creatives on Plan It Day to take the taboo out of death with a campaign to inspire its readers to discuss it among their families so that they’re allowed to grieve once a loved one passes instead of having to cope with the additional stresses of ‘death admin’.

“Every time we talk about death it’s almost like you have to apologise,” Trinity Mirror’s group marketing director Zoe Harris told The Drum. “The campaign has to be Read full story ›

Source: The Drum