Trinity Mirror’s the New Day experiment – what went wrong?
By Seb Joseph
Almost as suddenly as it burst on to newsstands, Trinity Mirror’s the New Day is no more, ending a short-lived two-month print run. So what went wrong at the hopeful title that strived to go against the grain in print?
If you’re going to fail, fail fast; as sad as it is when a publication closes that’s exactly what Trinity Mirror has done for a newspaper that struggled to find a market and a price point. Executives at the publisher always said they wouldn’t continue to pump money into the brand if the numbers weren’t where they needed to be and Read full story ›
Source: The Drum




