Truman’s launches new website to tap into growing ‘craft ale’ market
Truman’s, one of the UK’s fastest growing breweries, has launched a new website, designed and built by IC Design.
With an explosion in growth of the craft ale movement in the UK, Truman’s new website aims to better reflect their brand values and help drive audience awareness and engagement. IC Design reviewed the brand strategy and brand platform, positioning Truman’s as ‘a contemporary brand with 350 years of heritage’.
Rowana Batuwitage, design director with IC Design, said: “The solution is a new responsive website that is designed and built to showcase the Truman’s range of beers and Read full story ›
Source: The Drum
