TSB CMO Nigel Gilbert: ‘We need to rebuild the broken covenant of trust in banking’
“People do get hung up about influence. It’s not about being on boards. What matters is, do you have the appropriate voice and are you influential?….I don’t get hung up about being on boards that’s not what drives me. It’s far more important to be on the executive committee. That’s where operational decisions are made.”
The executive committee is exactly where Gilbert has sat since joining TSB a year ago. It is a position that offers him the influence he craves.
He joined soon after the bank was launched in September 2013, a product of statute forced upon then owner Read full story ›
Source: Marketing Week
