TSB launches OOH ad campaign to locate potential mortgage hunters
High street bank, TSB has has launched an out of home mortgage advertising campaign, designed by Manning Gottlieb OMD and Talon, to combine real-time mobile data with the OOH industry standard planning tool Route.
The agency used BlisMedia’s infinity+ platform to locally analyse the real time mobile data generated from over 200 million daily ad impressions over two weeks to pinpoint and map people who are actively in the market for a new mortgage.
Data collected included user location, location history and housing market browsing history, accessed through both apps and websites. It will be used to craft a targeted TSB Read full story ›
Source: The Drum
