By Adam Flomenbaum

Human-sold TV inventory does not equate to premium inventory.

For now, the above statement is false. However, within the next five to ten years, networks and broadcast groups will make available more of its inventory via programmatic means; premium inventory included.

National networks and broadcast groups currently sell between 70 and 80 percent of their yearly inventory directly to brands and advertisers via upfronts. The remaining 20 percent is reserved for local affiliates and multichannel video programming distributors (MVPDs) such as Verizon and Time Warner.

This 20 percent – along with opportunities in the over-the-top and web TV space – is currently what Read full story ›

Source: The Drum