By Jessica Davies

TubeMogul has hit back at accusations made against it by rival Turn in an email campaign to its clients.

Ad-tech firm Turn, which powers some of the biggest advertisers and trading desks, lashed out at Tubemogul in an email campaign to its clients in which it accused Tubemogul of dirty tactics and boasted superiority with claims such as: “Turn has reach TubeMogul can’t even touch”.

The email newsletter stated: “Turn uses data to find the right audience for you, resulting in true inventory and price transparency. TubeMogul owns and buys its own advertising inventory, meaning they are incentivized to direct your Read full story ›

Source: The Drum