TubeMogul stakes claim as ‘first independent DSP’ in China as it announces Shanghai and Chengdu offices
TubeMogul officially opened the doors to its China operations at an event in Shanghai today, after spending time growing its Shanghai office to six people and its R&D office in Chengdu to 50.
China now accounts for its second biggest development hub, after its US R&D office, which is said was a commitment to localising the technology for client and partner needs in China.
According to TubeMogul MD for Greater China, Jeffery Zheng, independence and transparency has been welcomed by clients in China.
“We opened in the Chinese market this year and so we now work with several brands and agencies. We’ve had Read full story ›
Source: The Drum
