By Natalie Mortimer

Holiday operator TUI is readying a video content push aimed at encouraging year-round engagement with its mobile app and address the needs of its diverse consumer base.

Currently TUI’s Digital Assistant app lets customers plan their holidays once booked, and also provides advice prior to departure and during the holiday. However, TUI is hoping that a new focus on content will help extend the shelf life of the app throughout the year, and will better capitalise on the company’s existing content, according digital marketing manager Christian Armond.

Speaking at a Criteo event Armond said that while the app has seen around half Read full story ›

Source: The Drum